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It’s been said that big data analytics is just a fad and, like most other IT trends that have come and gone, will soon depart the revolving door that is IT innovation. Although an easy assumption to make based on decades of short-lived notions, big data is breaking the mold. According to the Forbes article, “Big Data: 20 Mind-Boggling Facts Everyone Must Read”, more data has been created in the past two years than in the entire previous history of the human race and has showed no signs of slowing down. In fact, it has been projected that by 2020 about 1.7 megabytes of new information will be created every second—for every single human being on the planet. Meaning, our current accumulation of roughly 4.4 zettabytes of data will reach a staggering 44 trillion gigabytes in a mere 4 years.

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